Dr. Mohammad Karami

Marketing Management is a fundamental course in most MBA programs, designed to provide students with a deep understanding of marketing concepts, strategies, and practices. The course covers a wide array of topics to equip future business leaders with the tools needed to create, deliver, and communicate value to customers, as well as to manage customer relationships in ways that benefit both the organization and its stakeholders.

The Digital Marketing course for MBA programs equips students with essential skills to navigate the evolving digital landscape. It covers key areas like SEO, social media marketing, content strategy, analytics, and paid advertising. Students learn to design data-driven campaigns, optimize online presence, and enhance customer engagement. With practical case studies and real-world projects, this course empowers future leaders to craft innovative strategies, ensuring business growth in the competitive digital marketplace.

The Marketing Communication course in an BA program focuses on the strategic role that communication plays in marketing. It teaches students how to effectively use different communication channels and tactics to promote products, services, and brands to both consumers and business audiences. The course emphasizes the creation of cohesive and persuasive messages that align with marketing objectives and brand positioning.

The Hospitality Marketing course for BA programs provides students with a comprehensive understanding of marketing principles tailored to the hospitality industry. It covers topics like market segmentation, consumer behavior, brand management, digital marketing strategies, and service promotion. Students learn to create targeted marketing campaigns and enhance customer experiences for hotels, resorts, and tourism businesses. Through case studies and practical projects, this course prepares students to drive business growth and build strong customer relationships in the competitive hospitality sector.

Marketing and society is an interesting undergraduate-level course that dives into the role of marketing in influencing cultural, social, and economic structures. In this course, students explore how marketing goes beyond selling products or services and impacts societal norms, values, and behaviors.

A Marketing Research course at the undergraduate level introduces students to the principles and practices of gathering, analyzing, and interpreting data to make informed marketing decisions. The course focuses on teaching students how to conduct research to understand customer preferences, market trends, and competitive dynamics, and how to use that information to develop effective marketing strategies.

Marketing Psychology is an undergraduate course that focuses on understanding the psychological principles behind consumer behavior and how they influence marketing strategies. The course combines elements of psychology and marketing to explore how consumers think, feel, and act in response to marketing stimuli, such as advertisements, branding, product design, and pricing. By understanding these psychological triggers, marketers can create more effective strategies to influence consumer decision-making and behavior.\