Teaching Profile
My philosophy of teaching is to inspire lifelong learning by fostering curiosity, critical thinking, and growth in a supportive, inclusive environment.
Marketing Management is a fundamental course in most MBA programs, designed to provide students with a deep understanding of marketing concepts, strategies, and practices. The course covers a wide array of topics to equip future business leaders with the tools needed to create, deliver, and communicate value to customers, as well as to manage customer relationships in ways that benefit both the organization and its stakeholders..
Marketing Psychology is an undergraduate course that focuses on understanding the psychological principles behind consumer behavior and how they influence marketing strategies. The course combines elements of psychology and marketing to explore how consumers think, feel, and act in response to marketing stimuli, such as advertisements, branding, product design, and pricing. By understanding these psychological triggers, marketers can create more effective strategies to influence consumer decision-making and behavior.
The Marketing Communication course in an BA program focuses on the strategic role that communication plays in marketing. It teaches students how to effectively use different communication channels and tactics to promote products, services, and brands to both consumers and business audiences. The course emphasizes the creation of cohesive and persuasive messages that align with marketing objectives and brand positioning.
A Marketing Research course at the undergraduate level introduces students to the principles and practices of gathering, analyzing, and interpreting data to make informed marketing decisions. The course focuses on teaching students how to conduct research to understand customer preferences, market trends, and competitive dynamics, and how to use that information to develop effective marketing strategies.
Marketing and Society is an undergraduate course that explores the broader impact of marketing on society, consumers, and the environment. It examines how marketing practices shape social values, cultural norms, ethical behaviors, and societal well-being. The course emphasizes the responsibilities of marketers beyond just profitability, focusing on sustainable, ethical, and socially responsible marketing strategies.
Dr. Mohammad Karami 